Prøve GULL - Gratis

RELIEF RALLY

Business Today India

|

August 20, 2023

SALES OF PAINKILLERS HAVE SEEN DOUBLE-DIGIT GROWTH OVER THE PAST TWO YEARS AFTER STAGNATING DURING COVID-19. WILL THE STRONG RUN CONTINUE?

- NEETU CHANDRA SHARMA

RELIEF RALLY

FOR BHARAT BHUSHAN Mehta, an avid tennis and badminton player even at 79, disaster struck during a tennis match about two years ago when the Covid-19 pandemic was on the wane. Attempting a smash, he sprained his shoulder badly. Mehta, who lived for the thrill of the game, tried to ignore the injury, popping pills and consulting some neighbourhood doctors. Nothing eased the pain, but he was not queuing up at hospitals.

Finally, in February 2022, when hospitals had reduced the number of Covid-19 beds and opened their doors to general patients, Mehta consulted a specialist. The diagnosis: Rotator cuff tear. Mehta was soon in hospital for arthroscopic repair surgery and recovered.

Mehta and others like him, who began getting back into physically active life with a vengeance after months of Covid-19 lockdowns and physical distancing, are unwittingly contributing to double-digit growth in sales of pain medications, analgesics, muscle relaxants, over-the-counter (OTC) drugs, and even implants.

Dr Deepak Chaudhary, Senior Director and Head of the Department, Arthroscopy and Sports Medicine at New Delhi’s BLK-Max Super Speciality Hospital, who operated on Mehta, says even minor trauma can cause such muscle tears. The rotator cuff is a group of four muscles on each shoulder joint.

“As individuals age, these muscles can weaken due to wear and tear, and even minor or no trauma can cause tears. Many patients with shoulder pain fail to recognise the seriousness of their condition and resort to self-medication,” says Chaudhary.

It’s not just people getting back to an active life. Many have started lifting weights at home or taking up sports to get fit. Then many had to postpone elective surgeries because hospitals were focussed on the pandemic and were careful about admitting general cases.

FLERE HISTORIER FRA Business Today India

Business Today India

Business Today India

INDIA'S ELECTRONICS GAMBIT

The Electronics Component Manufacturing Scheme has got off to a promising start. Can it push India past the assembly model to increase value addition and reduce imports?

time to read

8 mins

November 23, 2025

Business Today India

Business Today India

THE INDIAN TAKE-OFF

INDIA IS IN THE MIDST OF A MASSIVE AVIATION UPGRADE. CAN IT BECOME THE NEXT AIRPORT HUB LIKE DOHA, DUBAI, AND SINGAPORE?

time to read

9 mins

November 23, 2025

Business Today India

Business Today India

"Expect further innovation in cancer therapies"

Praveen Rao Akkinepally, Country President and Managing Director, AstraZeneca Pharma India, on new launches, India's expanding role in the global innovation pipeline, and more

time to read

4 mins

November 23, 2025

Business Today India

Business Today India

Management Advice

'' HOLD EMPLOYEES ACCOUNTABLE FOR SERVICE DELIVERY\"

time to read

1 mins

November 23, 2025

Business Today India

Business Today India

SMARTER ROBOTS, SMARTER FACTORIES

MANUFACTURING TAKES A LEAP AS NEW-AGE ROBOTS COMBINE AI REASONING WITH VISION SYSTEMS TO MANAGE TASKS LIKE ASSEMBLY, INSPECTION AND PREDICTIVE MAINTENANCE

time to read

10 mins

November 23, 2025

Business Today India

Business Today India

REBOOT MODE

AS AI UPENDS THE GLOBAL TECH ORDER, INDIAN IT GIANTS FACE A STARK CHOICE: ADAPT FAST OR FADE AWAY.

time to read

10 mins

November 23, 2025

Business Today India

Business Today India

TOWARDS QUIETUS

WITH MEHLI MISTRY BEING VOTED OUT AS A TRUSTEE, THE POWER STRUGGLE AT TATA TRUSTS APPEARS TO BE OVER. WILL THE PEACE HOLD?

time to read

4 mins

November 23, 2025

Business Today India

Business Today India

POWER WITH PERSONALITY

CHECK OUT TWO PHONES THAT COMBINE POWER AND PERSONALITY-THE GOOGLE PIXEL 10 PRO FOLD AND THE REALME 15 PRO GAME OF THRONES LIMITED EDITION

time to read

2 mins

November 23, 2025

Business Today India

Business Today India

GIVING WINGS TO INDIA'S AI DREAMS

THE BUSINESS TODAY Al SUMMIT DELIBERATED ON HOW INDIA CAN LEVERAGE ITS DEMOGRAPHIC SCALE AND DIGITAL INFRASTRUCTURE TO UNLOCK A 500-BILLION OPPORTUNITY

time to read

1 mins

November 23, 2025

Business Today India

Business Today India

When Dining Tables Tell Stories

THE ONCE-HUMBLE DINING TABLE HAS EVOLVED INTO A CANVAS FOR STORYTELLING

time to read

4 mins

November 23, 2025

Translate

Share

-
+

Change font size