Feeding the appetite for information

In an era of information overload, organizations reach out and engage with stake holders through newsletters & periodic reports. Smriti Pandey writes about 3 organizations in the mutual funds / alternatives space:

- Smriti Pandey

The markets have been rising steadily for many years, and this has attracted an increasing number of investors. Some are retired people, some are GenZ, some come from semi-urban and rural markets, and some are HNIs. They all seek different kinds of information, presented in different ways at different frequencies. Some seeks short messages, some seek graphs, some prefer technical explanations and some prefer simplified communications.

Asset management companies publish newsletters as means of sharing information that is reliable and trusted, as differentiated from tips, fake news and biased analysis. For this article, Rohini Kute, Head of Group Corporate Communications, Motilal Oswal Financial Services Ltd (MOFSL), shared about internal communications, while Preeti Irani, Head - Marketing at Neo AMC and Siddharth Singh, Head - Products and Passive Business at Baroda BNP Paribas Mutual Fund (BBPMF) shared about external communications.

NEWSLETTERS, PUBLICATIONS & FREQUENCY

The Motilal Oswal Group maintains a robust internal communication strategy through a suite of regularly published newsletters and reports, designed to keep the workforce well-informed and actively engaged. Each Monday evening, employees across all locations receive the MOWeekly Bulletin, a corporate e-newspaper that consolidates and highlights the key media coverage of the preceding week, ensuring timely awareness of external perceptions and market presence.

For a more comprehensive and insightful look into both internal and external activities, the company distributes MOst Baatein monthly. This communication mailer delves deeper into company developments, offering richer narratives and perspectives. Rohini Kute highlights the deliberate use of 'MO' within