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Instant and Simple

Smart Photography

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May 2021

Fujifilm Instax Square SQ1 ₹10,999

- Sujith Gopinath

Instant and Simple

Fujifilm is one company that has always been at the fulcrum of innovations in photography and imaging, even before digital cameras made their appearance. The QuickSnap single use cameras, widely known as ‘Film with lens’, were quite popular in the late ‘80s and early ‘90s. The Instax cameras were received well in the early 2000s. The second coming of the series is equally popular with families and novelty-lovers for the experience of instant film photography or the old Polaroid-type instant camera experience for the ‘80s kids and the old world charm for the Millennials.

The Instax Square SQ1 is the latest in the series, which uses a square format film pack. This is a very simple and easy to use camera. It uses a 62 x 62 mm frame and houses a fixed focus lens. It uses Programmed electronic shutter providing 1/2 to 1/400 sec shutter speed and slow sync for low light photography. Exposure control is automatic. The camera uses a Reverse Galilean viewfinder providing 0.4x magnification with target spot. Like all instant cameras, the film ejection is automatic and the film takes approximately 90 seconds to develop.

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Huawei Pura 80 Ultra camera

Huawei's Pura 80 Ultra, introduced in July 2025, continues the brand's push into high-end mobile photography.

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Sony FE 50-150mm F2 GM: A Wedding Photographer's Power Lens

Chintu Pathak, Sony India Brand Ambassador, is celebrated for his ability to craft powerful visual stories through wedding, fashion, and lifestyle photography. With a signature style that fuses emotion, elegance, and dynamic editorial influence, he continues to push creative boundaries, shaping moments into timeless works of art.

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Sony's CFexpress leap

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Ricoh GR III discontinued

Ricoh has officially ended production of its GR III compact camera, closing a popular chapter in its pocket-sized APS-C line.

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Lens options expand

Third-party lens makers are continuing to broaden choices for photographers and filmmakers.

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EISA Awards 2025-26

EISA, the Expert Imaging and Sound Association has revealed the winners of its 2025-2026 Awards and being the sole representative of EISA in India, Smart Photography is pleased to bring you the results in real-time.

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EssilorLuxottica eyes Nikon stake

Nikon shares rose 21 percent in late August after reports that EssilorLuxottica, the RayBan parent, is considering raising its holding in Nikon from about 9 percent to nearly 20. The move would deepen a longstanding partnership that began in 2000 with joint eyewear ventures.

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September 2025

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BenQ's PV3200U monitor

BenQ has refreshed its professional line with the PV3200U, a 32-inch 4K HDR monitor aimed at video editors and photographers. It features the firm's AQCOLOR technology for calibrated colour reproduction and includes builtin 2.1 speakers for improved audio monitoring.

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September 2025

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Sony's DOP Portraits series

Sony has rolled out DOP Portraits, a six-part video series featuring cinematographers from across the globe.

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OM System 50-200mm lens

OM Digital Solutions has begun teasing its latest telephoto zoom, the M.Zuiko Digital ED 50-200mm f/2.8 PRO.

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