What's Your Big Idea?

As a leader, you're supposed to have "vision"-but how do you articulate it and rally others around it? Here, six leaders share their philosophies.

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1/ Vision is the answer to your mission.

"Having a vision is the why behind the mission. Our mission is to empower confident reproductive and vaginal health decisions at home. Why? Because we want to be the place women turn during their most vulnerable health moments. That vision hasn't changed, but how we get there changes nearly every week. For example, we started as a strictly DTC business, but as we learned more about what our customer needs, we started selling on places like Gopuff and Amazon." -JAMIE NORWOOD, cofounder and co-CEO, Stix

2/ A vision can broaden over time.