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What's Your Big Idea?

Entrepreneur US

|

March - April 2023

As a leader, you're supposed to have "vision"-but how do you articulate it and rally others around it? Here, six leaders share their philosophies.

What's Your Big Idea?

1/ Vision is the answer to your mission.

"Having a vision is the why behind the mission. Our mission is to empower confident reproductive and vaginal health decisions at home. Why? Because we want to be the place women turn during their most vulnerable health moments. That vision hasn't changed, but how we get there changes nearly every week. For example, we started as a strictly DTC business, but as we learned more about what our customer needs, we started selling on places like Gopuff and Amazon." -JAMIE NORWOOD, cofounder and co-CEO, Stix

2/ A vision can broaden over time.

FLERE HISTORIER FRA Entrepreneur US

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Want to serve the perfect summer treat (which is great year-round too)? Get the scoop on Playa Bowls, your new favorite franchise.

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A Helping Hand for Seniors

Do you love helping others in your community? Amada Senior Care could be the right franchise for you-and it's growing fast.

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Which Franchise Model Is Right for You?

You've basically got two choices: A business based on location or service. Here's how to decide.

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