The Right Fit

Viega India opened its first Indian manufacturing plant in Sanand in March.

- Jayashree Kini Mendes

In India and for Indians specifically, news of a new manufacturing plant always spells good news. Obvious reasons are employment generation, a push in economic development, and, of course, the possibility of introducing new products in the market. Even more advantageous is when a German company that has for long been selling products in India decides to set up manufacturing operations in India. I never tire of saying this, but Germans come with a strong manufacturing background and any country they go benefit from their precision and superior quality products. Manufacturing is in their bloodline.

So when Viega, who for long has been selling its plumbing and heating products in India, decided to open its first manufacturing facility in the country, it did create some kind of excitement. Moreover the new plant being set up is in Sanand, Gujarat, which is soon turning as the latest hub for manufacturing in the country. Sanand was a sleepy town before Maruti Suzuki, Ford India, Tata Motors, Bosch Rexroth, Nestle, Hindustan Coca-Cola Beverages, Posco, among others, began setting up operations in the state.