Poging GOUD - Vrij
Tatas Find Back Their Lost Child: Air India
Businessworld
|October 31, 2021
‘Always aim at perfection for only then will you achieve excellence!’ — JRD TaTa
IN A STRANGE REVERSAL OF HISTORY, after 68 years the Tata Group has now taken back their airline, Air India which was founded in 1932 by the legendary industrialist and philanthropist JRD Tata.
Air India, formerly known as Tata Airlines and Tata Air Services, is today the country’s third largest airline with a domestic share of about 10 per cent. However, it has been suffering continuous losses for a long time now. It has been surviving on a debt from taxpayers for the last decade and the accumulated losses of the airline as of March-end 2021 was reported as Rs 70,820 crores.
However, this was not the case at the time when it was founded. According to news reports, during his ownership, J. R. D. Tata used to often fly as a passenger himself and note tiny details that had to be fixed. He set high benchmarks by focusing on micro details like the dress and hairstyle of the air hostesses, the inside décor, the quality of wine poured, as well as the availability of toilet paper at the lavatories on board. His hands-on-leadership proved profitable for Air India and made it a huge success in a short span of time.
After Independence, although the Tatas insisted that nationalisation would mean bureaucracy, lethargy, decline in employee morale and fall in passenger services, the government still took over the airline in 1953 on the passing of the Air Corporations Act.
Air Tragedy of 1978
Dit verhaal komt uit de October 31, 2021-editie van Businessworld.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Businessworld
BW Businessworld
8 GADGETS THAT WHISPER CLASS - AND JUST WORK
Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts
3 mins
November 01, 2025
BW Businessworld
A CELEBRATION OF ART
The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week
2 mins
November 01, 2025
BW Businessworld
"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"
This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:
2 mins
November 01, 2025
BW Businessworld
"30 per cent of our sales come from our digital channels"
We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more
2 mins
November 01, 2025
BW Businessworld
RADO
INNOVATION AND TIMELESS DESIGN
1 min
November 01, 2025
BW Businessworld
Modern twist to a timeless memory
By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently
3 mins
November 01, 2025
BW Businessworld
THE GUT-BRAIN CONNECTION
A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.
2 mins
November 01, 2025
BW Businessworld
"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"
Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life
4 mins
November 01, 2025
BW Businessworld
THE PROMISE OF LUXURY
The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.
3 mins
November 01, 2025
BW Businessworld
INSIDE THE 2025 SHOPPING FRENZY
As India steps into the 2025 festive season, online retail is poised for a record-breaking year
4 mins
November 01, 2025
Translate
Change font size

