कोशिश गोल्ड - मुक्त
Tatas Find Back Their Lost Child: Air India
Businessworld
|October 31, 2021
‘Always aim at perfection for only then will you achieve excellence!’ — JRD TaTa
IN A STRANGE REVERSAL OF HISTORY, after 68 years the Tata Group has now taken back their airline, Air India which was founded in 1932 by the legendary industrialist and philanthropist JRD Tata.
Air India, formerly known as Tata Airlines and Tata Air Services, is today the country’s third largest airline with a domestic share of about 10 per cent. However, it has been suffering continuous losses for a long time now. It has been surviving on a debt from taxpayers for the last decade and the accumulated losses of the airline as of March-end 2021 was reported as Rs 70,820 crores.
However, this was not the case at the time when it was founded. According to news reports, during his ownership, J. R. D. Tata used to often fly as a passenger himself and note tiny details that had to be fixed. He set high benchmarks by focusing on micro details like the dress and hairstyle of the air hostesses, the inside décor, the quality of wine poured, as well as the availability of toilet paper at the lavatories on board. His hands-on-leadership proved profitable for Air India and made it a huge success in a short span of time.
After Independence, although the Tatas insisted that nationalisation would mean bureaucracy, lethargy, decline in employee morale and fall in passenger services, the government still took over the airline in 1953 on the passing of the Air Corporations Act.
Air Tragedy of 1978
यह कहानी Businessworld के October 31, 2021 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
क्या आप पहले से ही ग्राहक हैं? साइन इन करें
Businessworld से और कहानियाँ
BW Businessworld
How Bengaluru Turned A Water Crisis Into A Global Model
Driven by infrastructure upgrades, digital innovation and citizen participation, Bengaluru has transformed a severe water crisis into a globally recognised model of urban water governance
4 mins
May 30, 2026
BW Businessworld
Melody’s Moment, Parle’s Mission
Following PM Modi gifting Melody to Italy’s PM Meloni, Mayank Shah speaks on how Parle now aims to transform the confectionery brand from a strong export product into a global powerhouse
3 mins
May 30, 2026
BW Businessworld
From EQ To Smart Choices How IIMA Students Are Told To Walk The Talk
FIIMA's chief guests at its convocations also reflect its vision and values
4 mins
May 30, 2026
BW Businessworld
Adland, AI And The Shift
As AI rewrites the rules of creativity, agency models evolve and client expectations intensify, the advertising industry is grappling with a central question: what exactly needs resetting, and how fast?
5 mins
May 30, 2026
BW Businessworld
Deal-Rich, Job-Light: How AI Is Repricing Indian IT
The sector that built its empire on human scale is now being forced to reimagine itself in an age that prices intelligence, not effort. The results are in and they are complicated
8 mins
May 30, 2026
BW Businessworld
"The Greatest Creation Is Still Unexpressed, What is Expressed Is Data"
PRASOON JOSHI, Chairman, Omnicom Advertising India & Chairman, Prasar Bharati says human adaptability has outlasted every disruption before, and will outlast AI too, in an exclusive conversation with BW Businessworld's Reema Bhaduri.
2 mins
May 30, 2026
BW Businessworld
Investment Strategies for a Volatile Market
THERE ARE PHASES in financial markets when uncertainty is not just visible - it becomes systemic.
4 mins
May 30, 2026
BW Businessworld
Building Responsible Business Leaders
In an interaction with BW Businessworld's Shriya Mishra, GODWIN TENNYSON, Director (in-charge), IIM Tiruchirappalli, discusses AI-led disruption, industry linkages and the changing role of B-schools
1 mins
May 30, 2026
BW Businessworld
The Homegrown Data Centre Boom
SHARAD AGARWAL, CEO, Sify Infinit Spaces, discusses India’s accelerating data centre build-out, AI readiness and the importance of disciplined, market-led growth in a conversation with Rohit Chintapali
4 mins
May 30, 2026
BW Businessworld
“AI Has Killed Patch Tuesday; Welcome To Patch Every Day”
CrowdStrike’s Chief Business Officer DANIEL BERNARD on why frontier AI has made vulnerability management the most urgent conversation in cybersecurity today in a chat
4 mins
May 30, 2026
Translate
Change font size
