Facebook Pixel Tatas Find Back Their Lost Child: Air India | Businessworld - Business - इस कहानी को Magzter.com पर पढ़ें

कोशिश गोल्ड - मुक्त

Tatas Find Back Their Lost Child: Air India

Businessworld

|

October 31, 2021

‘Always aim at perfection for only then will you achieve excellence!’ — JRD TaTa

- Sudhir Mishra & Simran Gupta

Tatas Find Back Their Lost Child: Air India

IN A STRANGE REVERSAL OF HISTORY, after 68 years the Tata Group has now taken back their airline, Air India which was founded in 1932 by the legendary industrialist and philanthropist JRD Tata.

Air India, formerly known as Tata Airlines and Tata Air Services, is today the country’s third largest airline with a domestic share of about 10 per cent. However, it has been suffering continuous losses for a long time now. It has been surviving on a debt from taxpayers for the last decade and the accumulated losses of the airline as of March-end 2021 was reported as Rs 70,820 crores.

However, this was not the case at the time when it was founded. According to news reports, during his ownership, J. R. D. Tata used to often fly as a passenger himself and note tiny details that had to be fixed. He set high benchmarks by focusing on micro details like the dress and hairstyle of the air hostesses, the inside décor, the quality of wine poured, as well as the availability of toilet paper at the lavatories on board. His hands-on-leadership proved profitable for Air India and made it a huge success in a short span of time.

After Independence, although the Tatas insisted that nationalisation would mean bureaucracy, lethargy, decline in employee morale and fall in passenger services, the government still took over the airline in 1953 on the passing of the Air Corporations Act.

Air Tragedy of 1978

Businessworld

यह कहानी Businessworld के October 31, 2021 संस्करण से ली गई है।

हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।

क्या आप पहले से ही ग्राहक हैं?

Businessworld से और कहानियाँ

BW Businessworld

BW Businessworld

How Bengaluru Turned A Water Crisis Into A Global Model

Driven by infrastructure upgrades, digital innovation and citizen participation, Bengaluru has transformed a severe water crisis into a globally recognised model of urban water governance

time to read

4 mins

May 30, 2026

BW Businessworld

BW Businessworld

Melody’s Moment, Parle’s Mission

Following PM Modi gifting Melody to Italy’s PM Meloni, Mayank Shah speaks on how Parle now aims to transform the confectionery brand from a strong export product into a global powerhouse

time to read

3 mins

May 30, 2026

BW Businessworld

BW Businessworld

From EQ To Smart Choices How IIMA Students Are Told To Walk The Talk

FIIMA's chief guests at its convocations also reflect its vision and values

time to read

4 mins

May 30, 2026

BW Businessworld

BW Businessworld

Adland, AI And The Shift

As AI rewrites the rules of creativity, agency models evolve and client expectations intensify, the advertising industry is grappling with a central question: what exactly needs resetting, and how fast?

time to read

5 mins

May 30, 2026

BW Businessworld

BW Businessworld

Deal-Rich, Job-Light: How AI Is Repricing Indian IT

The sector that built its empire on human scale is now being forced to reimagine itself in an age that prices intelligence, not effort. The results are in and they are complicated

time to read

8 mins

May 30, 2026

BW Businessworld

BW Businessworld

"The Greatest Creation Is Still Unexpressed, What is Expressed Is Data"

PRASOON JOSHI, Chairman, Omnicom Advertising India & Chairman, Prasar Bharati says human adaptability has outlasted every disruption before, and will outlast AI too, in an exclusive conversation with BW Businessworld's Reema Bhaduri.

time to read

2 mins

May 30, 2026

BW Businessworld

Investment Strategies for a Volatile Market

THERE ARE PHASES in financial markets when uncertainty is not just visible - it becomes systemic.

time to read

4 mins

May 30, 2026

BW Businessworld

BW Businessworld

Building Responsible Business Leaders

In an interaction with BW Businessworld's Shriya Mishra, GODWIN TENNYSON, Director (in-charge), IIM Tiruchirappalli, discusses AI-led disruption, industry linkages and the changing role of B-schools

time to read

1 mins

May 30, 2026

BW Businessworld

BW Businessworld

The Homegrown Data Centre Boom

SHARAD AGARWAL, CEO, Sify Infinit Spaces, discusses India’s accelerating data centre build-out, AI readiness and the importance of disciplined, market-led growth in a conversation with Rohit Chintapali

time to read

4 mins

May 30, 2026

BW Businessworld

BW Businessworld

“AI Has Killed Patch Tuesday; Welcome To Patch Every Day”

CrowdStrike’s Chief Business Officer DANIEL BERNARD on why frontier AI has made vulnerability management the most urgent conversation in cybersecurity today in a chat

time to read

4 mins

May 30, 2026

Translate

Share

-
+

Change font size