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Business

ADWEEK

Kicking Off The Ratings Game

The NFL is suiting up for a season that’s become more fragmented than ever.

3 min |

August 21, 2017

adweek

matt mcgorry

the how to get away with murder star on how cosmo helped him become a social media activist. 

3 min |

october 10, 2016

adweek

kristina jenkins

after a year on the job, zambezi’s strategy chief is overhauling old brands—and ideas. 

3 min |

october 10, 2016

ADWEEK

Will Cady

This Musician Found A Community Of Fans On Reddit. Now, He Leads Its Brand Strategy.

2 min |

January 14, 2019

ADWEEK

Why Marketers Must Create Privacy Practices For The IoT Economy

Why marketers must create privacy practices for the IoT economy.

3 min |

January 14, 2019

ADWEEK

Diane Sawyer and Robin Roberts Look Back on Making History

The former Good Morning America duo discuss everything from their bumpy on-air beginning to Roberts’ cancer battles.

9 min |

January 14, 2019

ADWEEK

Nat Geo's Vr Helmet Blasts Off With The Right Stuff

Mccann N.Y. Earns Adweek’s Top Prize For Creative Innovation.

10+ min |

August 20, 2018

ADWEEK

Land Rover

How A Sketch In The Wet Sand 70 Years Ago Evolved Into One Of The World’s Leading Luxury Vehciles. 

2 min |

August 20, 2018

ADWEEK

Andrew McKechnie

How An Agency Vet Built Verizon’s In-House Creative Shop, 140, From The Ground Up. 

2 min |

August 20, 2018

ADWEEK

Big League Chew

How The Dugout Dream Of An Out-To- Pasture Baseball Player Turned Into A Home-Run Brand.

2 min |

September 18, 2017

ADWEEK

Jack Link's Inside The NBA

Carmichael Lynch Jack Link’s Jerky.

1 min |

September 18, 2017

ADWEEK

Drawing Up Success

WHY TACO BELL, HEINZ BEANS AND KFC ARE TURNING TO ANIMATED SPOTS. 

3 min |

November 27, 2017

ADWEEK

Agencies' Prime Opportunity

HOW SHOPS ARE SCRAMBLING TO MEET CLIENT DEMANDS FOR AMAZON-SPECIFIC SOLUTIONS.

3 min |

November 27, 2017

ADWEEK

Brands, Take A Stand

WHY MARKETERS HAVE TO SUMMON COURAGE AND VOICE IN THE FACE OF OUR MYRIAD SOCIETAL CONTROVERSIES. 

3 min |

November 27, 2017

ADWEEK

Alicia Hatch

DELOITTE DIGITAL’S CMO BOLDLY GOES INTO THE ‘GRAY SPACE,’ WEAVING TOGETHER BUSINESS STRATEGY AND INDUSTRY INSIGHTS TO FORGE CREATIVE CLIENT SOLUTIONS.

3 min |

November 27, 2017

ADWEEK

Matt Bean

Men’s health eic on his return to rodale and what he’s learned along the way.

3 min |

October 3, 2016

ADWEEK

Laurel Hodge

Growing up, Laurel Hodge didn’t like advertising because, as she puts it, “I didn’t see how it could be anything but an intrusive interruption.

1 min |

October 3, 2016

ADWEEK

Perceptual Competition: Threat Or Opportunity?

YOUR TRUE COMPETITORS MIGHT NOT BE WHO YOU THINK THEY ARE.

3 min |

October 30,2017

ADWEEK

China Calling

THE NATION’S POST- DESKTOP MOBILE-TO- OFFLINE GAME PLAN LEAVES NO ROOM FOR M2O DENIERS. 

3 min |

October 30,2017

ADWEEK

The Importance Of Being Martha

SHE STARTED A HOME-EC RENAISSANCE, BUILT A MEDIA EMPIRE AND TAUGHT SNOOP HOW TO MAKE BROWNIES. SHE IS MARTHA STEWART, AND SHE’S STILL AS INFLUENTIAL AS EVER. 

9 min |

October 30,2017

ADWEEK

When Do Ads Become Creepy?

BRANDS ARE PUSHING THE BOUNDARY ON USING PERSONAL INFO TO DRIVE CREATIVE.

3 min |

January 15, 2018

ADWEEK

WWE Monday Night Raw's Evolution

HOW THE BRAND HAS TURNED INTO A GLOBAL ENTERTAINMENT COMPANY.

1 min |

January 15, 2018

ADWEEK

Sonic Branding Is Booming

MARKETERS ARE USING SOUND TO MAKE BRANDS MORE RECOGNIZABLE TO CONSUMERS. 

3 min |

January 15, 2018

ADWEEK

To The Letter

MEET NADINE CHAHINE, THE WOMAN BEHIND SOME OF THE MOST RECOGNIZABLE BRAND TYPEFACES. 

2 min |

January 15, 2018

ADWEEK

Google Ad Chief's Screen Dreams

Philipp Schindler Has Big Plans to Move the Internet Giant Farther Into Linear Television Territory.

4 min |