How Trinny made £180m DURING LOCKDOWN

In 2017, Trinny Woodall was struggling to afford her mortgage, now her beauty company is worth millions...

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For many of us, the COVID-19 lockdowns meant that life was on hold. For those not on the front line, life was a blur of banana bread, Joe Wicks workouts and a sense of waiting in quiet panic. But for Trinny Woodall, there was no slowing down.

The style guru – who many of us know from her days on TV’s What Not to Wear alongside Susannah Constantine – was revving up her skincare and make-up business, Trinny London. Thanks to a huge surge in online custom throughout the pandemic, the 58-yearold company business is now estimated to be worth a whopping £180 million.

With a million followers on Instagram, two million on Facebook, and even dedicated ‘Trinny Tribe’ support groups who hang on her every word of skincare advice, how did Trinny do it?

The star first made her name writing a weekly fashion column for The Daily Telegraph alongside Susannah back in the 1990s. The pair went on to launch a fashion advice business and were commissioned for the BBC series What Not to Wear in 2001. Books, clothing, and shapewear ranges followed, along with a regular slot on ITV’s This Morning.

But by 2017, Trinny had hit a low point. Her shows with Susannah had been cancelled and her ex-husband, Johnny Elichaoff, (father of her daughter, Lyla) had taken his own life. ‘I was in a house I could no longer afford, the mortgage was far too big for the salary I was earning, my salary was diving and, in my personal life, I had some tough things to deal with,’ the star said at the time.