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SAP dominates the CRM market

PCQuest

|

April, 2023

SAP emerges victorious in the race for CRM solutions, sweeping aside all competitors

- Satya Sundar Mohanty, Ashok Pandey

SAP dominates the CRM market

The CRM (Customer Relationship Management) market in India has been growing steadily over the past few years. With the rise of e-commerce and the increased adoption of digital technologies, more businesses are realizing the importance of managing customer relationships effectively.

According to a report by MarketsandMarkets, the CRM market in India is expected to grow from USD 1.5 billion in 2020 to USD 4.2 billion by 2025, at a CAGR of 23.2% during the forecast period. The report attributes this growth to factors such as increasing customer expectations, the need for automation in sales and marketing, and the growing adoption of cloud-based CRM solutions.

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