How startups can leverage GenAI to reshape businesses

In India, GenAl revolutionizes banking, customer service, research, and advertising, enhancing efficiency and user experience. Real-time data streaming proves crucial, empowering GenAl to address queries instantaneously and reshape the digital landscape, with startups poised to integrate GenAl, predictably increasing e-commerce sales by 30% by 2025

- Deepak Ajmani

Every day, breakthroughs in GenAI research are revolutionizing business operations worldwide, heralding an industry-wide transformation. With 43% of organizations in APAC currently exploring GenAI, the excitement, particularly in India, is rapidly intensifying. This emerging field promises to reshape industries globally, with India poised to play a pivotal role in this dynamic shift.

The conversations are making it to the top of the boardroom agenda and businesses are looking to tap into the immense potential of GenAI on their own data to deliver near-human responses.

▾ A Catalyst in Diverse Industries

In India, technology advances are already redefining the customer experience in the payments industry. Banks can provide updates on customer accounts and credit card spends in seconds. With the use of GenAI, banks may be able to provide details of someone’s current account or how much credit they have left. This approach offers instant responses to customer queries with the latest information, delivering a seamless and efficient experience for a process that would have otherwise been cumbersome and time-consuming – like calling a contact center.