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Women's Football to Be a Top-5 Sport by 2030
The Straits Times
|June 18, 2025
Women's football is set to become one of the world's top five sports by 2030, according to a report by Nielsen Sports in collaboration with PepsiCo, with a global fan base projected to grow by 38 per cent to reach more than 800 million people.
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LONDON –
Some 60 per cent of those fans are projected to be women, according to their report Undervalued To Unstoppable released on June 17, creating one of the few sports which is followed by more females than males.
The global broadcast audience is also expected to rise by 30 per cent across major tournaments by 2030.
While sponsorship deals tripled for the 2023 Women's World Cup from the 2019 tournament, only a small fraction of global sponsorship budgets are allocated to women's football, according to the study.
It presents a significant opportunity, the researchers argued, considering women are projected to drive over 75 per cent of household purchasing decisions by 2028.
Denne historien er fra June 18, 2025-utgaven av The Straits Times.
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