Seibu launches first Park Regis by Prince in Singapore

Japan hotel chain eyes regional expansion amid rise in post-pandemic tourist arrivals

- Rosalind Ang

Japanese hotel chain Seibu Prince Hotels and Resorts has kick-started a three-year plan to expand its presence in Asia with the launch of the first hotel under its Park Regis by Prince brand in Singapore.

The move comes amid a rise in hotel investments in the region as tourist arrivals return to pre-pandemic levels.

Originally Park Regis Singapore, the rebranded Park Regis by Prince Singapore officially opened on Sept 3 after Seibu completed refurbishing its 203 hotel rooms to cater to business and leisure travellers.

The seven-storey hotel located in Merchant Road at Clarke Quay offers contemporary studio-style rooms in four categories. Checks by The Straits Times showed that promotional room prices for a onenight weekend stay on Sept 7 start from $236.

The hotel will utilise technology to provide some key services. For example, guests will be able to check in by using digital keys on their phones.

Other amenities include a mobile app for guests to do contactless check-ins and access an artificial intelligence-backed chatbot that can answer their questions about the hotel.

The launch marks the entrance of Seibu Prince Hotels and Resorts into South-east Asia after the hotel chain acquired Australian operator Staywell Hospitality Group in 2017 for A$50 million.