TNP merges with Stomp

Refreshed website aims to better resonate with younger audience, attract new readers

- Samuel Devaraj Correspondent

The New Paper (TNP) has merged with Stomp to come under a refreshed website that aims to attract new readers while retaining their distinctive brands of bold journalism and community-driven content.

The updated news site will continue to use the Stomp masthead and have new features such as reader polls and deep dives. SPH Media said on Oct 30 that the move to combine the two outlets is part of its constant refresh of its products to serve its audiences more effectively.

It said: "With TNP launched in 1988 and Stomp introduced in 2006, it is timely for us to reshape them to better resonate with our younger audience and reach out to newer readers."

SPH Media said the new product will "present a renewed perspective and make it a more dynamic read which is real, vocal and impactful".

It added that the refreshed Stomp harnesses the outlet's strong digital reach and community-driven content and TNP's editorial credibility and heritage in quality and bold journalism, and delivers a richer and more engaging experience for its audiences.