Prøve GULL - Gratis
Founder of tea brand Gryphon juggles books depending on mood
The Straits Times
|June 01, 2025
"I enjoy reading several books at once. It lets me adapt to different moods and mental states.
Who: Mr Lim Tian Wee, 56, is the founder of local tea brand Gryphon, which was established in 2006. He is a fourth-generation tea trader and his family continues to run the century-old wholesale tea business, Lim Lam Thye.
Gryphon is distributed in more than 1,000 food and beverage and hospitality outlets across 11 countries. The brand relaunched its Artisan range of teas with a refreshed look and updated flavours in April.
Right now, I'm reading three distinct titles.
Building A Story Brand by Donald Miller is one I picked up because we're doing a brand refresh at Gryphon. It offers a practical framework for clarifying messaging, which is something we've been thinking a lot about.
Denne historien er fra June 01, 2025-utgaven av The Straits Times.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA The Straits Times
The Straits Times
Students lead effort to save birds from crashing into iconic NTU building
Birds would fly straight into the glass facade thinking the windows are part of landscape
4 mins
November 03, 2025
The Straits Times
'What we promise, we deliver': Sunway founder on building a legacy of trust
Tycoon seeks to make conglomerate a major gateway from S'pore to Malaysia
4 mins
November 03, 2025
The Straits Times
Why renewables are difficult to talk about at UN climate summits
When the 2035 climate targets of countries are scrutinised at the upcoming United Nations climate change conference COP30 in Brazil, the spotlight will be on whether the nations have done enough to meet a collective goal to ramp up clean energy adoption.
4 mins
November 03, 2025
The Straits Times
Benz Hui's family to donate all condolence money to charity
All the condolence money for veteran Hong Kong actor Benz Hui will be donated to the Children’s Cancer Foundation, his family said in an obituary released on Oct 31.
1 mins
November 03, 2025
The Straits Times
Dear Evan Hansen still moves with its message of feeling included
The title's second outing in Singapore features a larger cast and set, and has maintained the relatability and heart of the story
2 mins
November 03, 2025
The Straits Times
From Vanuatu to Yishun: The plant giving S’pore fall colours all year
As the weather cools in the Northern Hemisphere, fall foliage is sure to draw the eye. But even in tropical Singapore, the colours of autumn can be enjoyed year round - in Gardens by the Bay and along the country’s streetscapes, from Yishun to Bukit Panjang.
5 mins
November 03, 2025
The Straits Times
Nearly half of Cat A COEs go to EVs in first 9 months of 2025
EVs make up 43% of new car registrations, up from 33.8% in 2024 and 18.2% in 2023
2 mins
November 03, 2025
The Straits Times
Youth who faced family tragedy among 12 inaugural President's Challenge fellows
Growing up in a troubled family, Ms Shirlene Ng was 13 when she witnessed her mother take her own life. Her mental health took a hit.
3 mins
November 03, 2025
The Straits Times
An uneven muddle of themes and genres
A deeper dive into the intergenerational female trauma of Congratulations, Get Rich! would make for a — pun intended — richer story
2 mins
November 03, 2025
The Straits Times
Backyard cafes in JB village give owners hope of lease extension
Locals bank on increased economic activity boosting their case, preserving area’s heritage
5 mins
November 03, 2025
Listen
Translate
Change font size