Founder of tea brand Gryphon juggles books depending on mood

"I enjoy reading several books at once. It lets me adapt to different moods and mental states.

- Srinidhi Ragavendran

Who: Mr Lim Tian Wee, 56, is the founder of local tea brand Gryphon, which was established in 2006. He is a fourth-generation tea trader and his family continues to run the century-old wholesale tea business, Lim Lam Thye.

Gryphon is distributed in more than 1,000 food and beverage and hospitality outlets across 11 countries. The brand relaunched its Artisan range of teas with a refreshed look and updated flavours in April.

Right now, I'm reading three distinct titles.

Building A Story Brand by Donald Miller is one I picked up because we're doing a brand refresh at Gryphon. It offers a practical framework for clarifying messaging, which is something we've been thinking a lot about.