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Apple apologises for iPad 'Crush' ad after backlash
The Straits Times
|May 11, 2024
Apple apologised on May 9 after an advertisement for its latest-edition iPad caused an uproar by showing an industrial press crushing objects linked to human creativity, infuriating artists.
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Social media users immediately criticised the ad, which was posted on X by Apple chief executive Tim Cook, as tone-deaf at a time when the creative community is worried about its future with the emergence of genartificial erative (AI).
intelligence "Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world," Apple's vice-president of marketing Tor Myhren told Ad Age.
Denne historien er fra May 11, 2024-utgaven av The Straits Times.
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FLERE HISTORIER FRA The Straits Times
The Straits Times
2,000 jobs on offer at Singapore’s first community aviation career fair
More than 2,000 jobs across 18 companies will be on offer at Singapore’s first community aviation career fair, which will be held at Heartbeat@Bedok on Feb 28 and March 1.
1 min
February 28, 2026
The Straits Times
HOW TO CHOOSE THE BEST TV
With plenty of jargon like 4K and OLED and a wide range of makes to choose from, buying a TV can be tough. Here are some tips to help
5 mins
February 28, 2026
The Straits Times
Golfers fly the flag high for Japan on LPGA Tour
Chisato Iwai has big dreams and is not afraid to let them be known.
3 mins
February 28, 2026
The Straits Times
China's rise redefines ties with relatives abroad
When Mr Aw Ban Soon and his siblings were planning a trip to their ancestral hometown in southeastern Fujian province in September 2025, they were unsure what gifts to prepare for their distant relatives there.
12 mins
February 28, 2026
The Straits Times
Do not view NS as a transaction: Chan Chun Sing
Besides a monthly allowance, Singapore takes care of its full-time national servicemen (NSFs) in other ways, such as through cash top-ups and tax incentives, Defence Minister Chan Chun Sing said on Feb 27.
2 mins
February 28, 2026
The Straits Times
MINDEF to review medical classification system to ensure meaningful deployment of servicemen
The Ministry of Defence will be reviewing its medical classification system (MCS) to refine the deployment of national servicemen, with details to be announced later in the year.
4 mins
February 28, 2026
The Straits Times
Deliveroo's Singapore exit 'bound to happen', paves way for Grab to expand: Analysts
Deliveroo’s exit from Singapore was inevitable, given its small market share and reliance on a single line of business, analysts said, with the food delivery market now shrinking to two dominant players, raising concerns over reduced choice and pricing power.
3 mins
February 28, 2026
The Straits Times
Deliveroo's exit a reality check for Singapore's convenience economy
The natural state of food delivery may be one with fewer players.
4 mins
February 28, 2026
The Straits Times
Rapper Megan Thee Stallion to step into Broadway’s Moulin Rouge musical
It is going to be a Hot Girl Spring at the Moulin Rouge on Broadway.
1 mins
February 28, 2026
The Straits Times
Panama authorities raid ports unit of CK Hutchison, source says
The Panamanian authorities searched a ports unit of Hong Kong conglomerate CK Hutchison in Panama on Feb 26, according to a source familiar with the operation, escalating a rift over control of two key ports in the strategic waterway.
2 mins
February 28, 2026
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