Social media users immediately criticised the ad, which was posted on X by Apple chief executive Tim Cook, as tone-deaf at a time when the creative community is worried about its future with the emergence of genartificial erative (AI).
intelligence "Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world," Apple's vice-president of marketing Tor Myhren told Ad Age.
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