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Potters to get shirty as they promote charity in Championship clash with Norwich
The Sentinel
|September 27, 2025
STOKE City will wear the new name of its official charity on its shirts this weekend instead of bet365.
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The Stoke City Community Trust has been rebranded as the Stoke City Foundation with a revised mission statement of providing 'active communities, healthier lives, united by football' in and around Stoke-on-Trent.
bet365 has donated its sponsorship for this afternoon's Championship match against Norwich City as well as tomorrow’s Women's National League Cup match against Manchester United under-21s, so the charity’s new name will be worn on shirts and warm-up shirts.
Both men’s and women's teams will wear the branding of the University of Staffordshire on their sleeves as a thank you for their support of the charity. Mark Robins will have a Foundation badge as well as a badge supporting the PlaySafe initiative.
There will be bucket collections for supporters to make donations or they can do electronically in the club shop.
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