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Ecommerce sales in tier-3 cities surge 21%
The Morning Standard
|July 04, 2025
WITH ecommerce firms such as Flipkart and Amazon gearing up for their sales, tier-2 and tier-3 cities have emerged as key growth drivers outpacing that of metros.
Ecommerce and retail enablement SaaS platform Unicommerce in its summer online sale trends in 2025 reveals that tier-3 cities drove a 21% y-o-y growth during the 2025 summer sales as they contributed to the overall 8% increase in ecommerce order volumes.
While the sales kicked off in early May this year, the summer season saw a continued run of sale events, drawing consumers with attractive deals across categories including electronics, apparel, fashion and footwear, beauty and home decor, it said.
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