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Ecommerce sales in tier-3 cities surge 21%
The Morning Standard
|July 04, 2025
WITH ecommerce firms such as Flipkart and Amazon gearing up for their sales, tier-2 and tier-3 cities have emerged as key growth drivers outpacing that of metros.
Ecommerce and retail enablement SaaS platform Unicommerce in its summer online sale trends in 2025 reveals that tier-3 cities drove a 21% y-o-y growth during the 2025 summer sales as they contributed to the overall 8% increase in ecommerce order volumes.
While the sales kicked off in early May this year, the summer season saw a continued run of sale events, drawing consumers with attractive deals across categories including electronics, apparel, fashion and footwear, beauty and home decor, it said.
This story is from the July 04, 2025 edition of The Morning Standard.
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