At home with Lucy Williams

Greek and vintage finds rule in the fashion and interiors guru's London terrace.

- By Lucy Pavia

I've been on social media for years," says lifestyle influencer Lucy Williams, "but I really didn't want an 'Instagram' house - it needed to feel homely." And yet, with her follower count edging 800,000 across two accounts - a general one and a dedicated interiors account (@lucywilliamshome) started when she bought and began renovating her house in 2020 - what may be homely for Williams is pretty much guaranteed to become a grid-worthy trend before long.

Williams, who started her career in fashion magazines before turning to blogging and brand consultancy full time - including a bestselling jewellery collection with Missoma - grew up in a farmhouse in the Shropshire countryside. It was, she says, "the sort of place where the doors were open, everyone was welcome, old furniture, dog hair everywhere".

Though the aesthetic of the Victorian terraced house near Shepherd's Bush she shares with husband Ruaraidh and rescue dog Finn is very different to a traditional English farmhouse, it shares the same layered, welcoming, feet-up vibes, from the squashy, gingerbread-coloured Maker & Son sofa in the living room (chosen to disguise Finn's matching brown dog hair) to the deep kitchen window seat, made for curling up with a book and coffee - if you can persuade the dog to budge over. This comfortable theme continues in the south-facing back garden, landscaped with the help of Butter Wakefield, where tumbling honeysuckle and jasmine give the patio seating area an inviting scent.

Awash with Greco-Welsh tones