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MGEN unveils refreshed corporate brand identity
The Freeman
|September 12, 2025
Meralco PowerGen Corporation (MGEN) has unveiled its refreshed corporate brand identity, marking a milestone in its 15-year journey as it positions itself for stronger growth in the Philippines and Southeast Asia.
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The rebrand reflects MGEN's vision “to be the leader in the Philippines’ transition to a secure, affordable, and sustainable energy future — while fueling economic growth by meeting the region's energy requirements.”
More than a visual update, the brand evolution unites the company’s diverse energy portfolio under One MGEN:
• MGEN Thermal (formerly MThermal) — delivering dependable baseload to ensure energy security
• MGEN Natural Gas (formerly MNatGas) - serving as a reliable transitional fuel that supports the shift towards a more sustainable energy future
• MGEN Renewables (formerly MGreen) — expanding renewable capacity through solar and battery energy storage
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