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Rum war gets a new twist
The Citizen
|January 10, 2025
Decades-long battle: New US trademark law gives Bacardi rights to Havana Club
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One rum, two owners: the decades-long legal battle between the Cuban government and spirits giant Bacardi over the popular Havana Club rum brand has entered a new phase with the enactment of a new US trademark law.
Titled No Stolen Trademarks Honoured in America Act and signed into law last month by US President Joe Biden, it prohibits US courts from recognising trademarks "illegally confiscated" by Cuba since the 1959 revolution.
The law cements Bacardi's rights to Havana Club and could prevent Cuba's state-owned Cubaexport and its French partner, beverage giant Pernod Ricard, from asserting their rights to the brand in the United States.
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