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Low-budget Hindi filmmakers pivot to local languages
Mint New Delhi
|May 30, 2025
Lower star fees, production costs make regional films more viable, offering better returns on their investments
Small and medium-scale boutique studios and independent film producers who primarily churned out low-budget Hindi movies are now turning to regional languages for bigger gains.
Producers like Anand Pandit and Vinod Bhanushali and Saregama-owned Yoodlee Films are among those betting on Gujarati, Punjabi and Marathi movies, where the star fee is lower and the movie-going culture is robust.
Actor John Abraham, who produced the Marathi film Savita Damodar Paranjpe, has expressed interest in backing more films in regional languages.
Denne historien er fra May 30, 2025-utgaven av Mint New Delhi.
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