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Low-budget Hindi filmmakers pivot to local languages
Mint New Delhi
|May 30, 2025
Lower star fees, production costs make regional films more viable, offering better returns on their investments
Small and medium-scale boutique studios and independent film producers who primarily churned out low-budget Hindi movies are now turning to regional languages for bigger gains.
Producers like Anand Pandit and Vinod Bhanushali and Saregama-owned Yoodlee Films are among those betting on Gujarati, Punjabi and Marathi movies, where the star fee is lower and the movie-going culture is robust.
Actor John Abraham, who produced the Marathi film Savita Damodar Paranjpe, has expressed interest in backing more films in regional languages.
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