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We're in the best place to guide our customers to invest responsibly
Mint Mumbai
|September 15, 2025
Guiding investors to invest responsibly is something we have done for the last 25 years. Puneeth Bekal, executive vice president and chief marketing officer, HDFC Securities
Marketing is hard for stock-broking apps, as they worry about Securities and Exchange Board of India rules while chasing an increasingly younger investor with a seemingly endless risk appetite. Add to it the responsibility of a legacy brand name, and HDFC Securities has its task cut out for it. How does it juggle its many marketing goals in an increasingly complicated media landscape?
Say a 12-page PDF into a 1-page infographic. We turn the insights from these reports into a Reel which can go on Instagram or on YouTube. The same insights from the report are converted into articles that we send to relevant publishers and host on the HDFC Sky website. Since we started doing this, the traffic on our website has increased at least 176 times over the last three months.
Denne historien er fra September 15, 2025-utgaven av Mint Mumbai.
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FLERE HISTORIER FRA Mint Mumbai
Mint Mumbai
NBFCs go easy on MSMEs as bad loans begin to bite
Top NBFCs turn cautious as weakness in MSME sector reflects in repayments
4 mins
November 18, 2025
Mint Mumbai
India's music stardom has moved from film sets to feeds
A few verses, a guitar, and an Instagram Reel were enough to catapult Anumita Nadesan into the national spotlight.
2 mins
November 18, 2025
Mint Mumbai
NBFCs go easy on MSMEs as NPAs bite
IFL Finance maintains a \"very cautious status\" on MSMEs and the microfinance business, chief financial officer Kapish Jain told analysts on 31 October, adding the focus is largely on \"recovery and collection.”
2 mins
November 18, 2025
Mint Mumbai
Navi Mumbai to see flights from 25 Dec
Navi Mumbai International Airport (NMIA) will start commercial flight operations from 25 December and initially, there will be 23 scheduled daily departures.
1 min
November 18, 2025
Mint Mumbai
Trump's bets on China and Argentina are souring fast
When it comes to US foreign economic polic policy, President Donald Trump’s administration has two problems on its hands.
3 mins
November 18, 2025
Mint Mumbai
Inox Green loses grid access for 300 MW wind project
Clean energy developer Inox Green Energy Services has lost grid connectivity for its 300 megawatt (MW) wind project in Gujarat after failing to complete it on time, a filing with the power regulator showed.
1 min
November 18, 2025
Mint Mumbai
India-made 40nm chip to power smart meters by June
Cyient Ltd will start supplying a locally patented 40-nanometre (nm) chip to clients building smart electricity meters by June, according to the two top executives.
2 mins
November 18, 2025
Mint Mumbai
Gas for goodwill
Even as India’s exports to the US fell in October, as revealed by trade data issued by the government on Monday, Union petroleum and natural gas minister Hardeep Singh Puri announced the signing of a one-year agreement for the import of 2.2 million tonnes of liquefied petroleum gas (LPG) from America.
1 min
November 18, 2025
Mint Mumbai
Rural demand drives FMCG growth in September quarter
India’s fast-moving consumer goods (FMCG) sector reported a 5.4% rise in September-quarter volumes, which moderated sequentially on account of disruptions related to the transition to new goods and services tax rates, while the value of sales jumped 12.9%, according to data released by consumer intelligence platform NielsenIQ.
1 mins
November 18, 2025
Mint Mumbai
Advent, Warburg join Encube race; promoters may sell stake
Global private equity firms Advent International and Warburg Pincus have joined the race for a stake purchase in contract drug maker Encube Ethicals Pvt.Ltd, three people aware of the development said.
2 mins
November 18, 2025
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