We're in the best place to guide our customers to invest responsibly

Guiding investors to invest responsibly is something we have done for the last 25 years. Puneeth Bekal, executive vice president and chief marketing officer, HDFC Securities

- Soumya Gupta

Marketing is hard for stock-broking apps, as they worry about Securities and Exchange Board of India rules while chasing an increasingly younger investor with a seemingly endless risk appetite. Add to it the responsibility of a legacy brand name, and HDFC Securities has its task cut out for it. How does it juggle its many marketing goals in an increasingly complicated media landscape?

Say a 12-page PDF into a 1-page infographic. We turn the insights from these reports into a Reel which can go on Instagram or on YouTube. The same insights from the report are converted into articles that we send to relevant publishers and host on the HDFC Sky website. Since we started doing this, the traffic on our website has increased at least 176 times over the last three months.