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Viacom18 wins BCCI media rights for ₹5,963 cr
Mint Mumbai
|September 01, 2023
Viacom18 Media Pvt. Ltd, a unit of Reliance Industries Ltd (RIL), secured the media rights for all bilateral cricket matches to be played in India during the next five years for ₹5,963 crore through the e-auction conducted by the Board of Control for Cricket in India (BCCI) on Thursday.
The RIL-run broadcaster outbid Sony Pictures Networks India across digital and television, while the third bidder, Disney Star, placed just a couple of bids, according to two people familiar with the development.
The winning bid for digital and the rest of the world rights was at ₹3,101 crore, translating to ₹35.23 crore per match, far exceeding the base price of ₹25 crore. Linear TV rights were sold for ₹2,862 crore, or ₹32.52 crore per match, surpassing the per-match reserve price of ₹20 crore. Disney Star clinched the rights for the previous cycle at ₹60 crore per match for both digital and TV rights.
Only three firms—incumbent Disney Star, Viacom18 and Sony Pictures—opted to bid for the rights.
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