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Viacom18 wins BCCI media rights for ₹5,963 cr
Mint Mumbai
|September 01, 2023
Viacom18 Media Pvt. Ltd, a unit of Reliance Industries Ltd (RIL), secured the media rights for all bilateral cricket matches to be played in India during the next five years for ₹5,963 crore through the e-auction conducted by the Board of Control for Cricket in India (BCCI) on Thursday.
The RIL-run broadcaster outbid Sony Pictures Networks India across digital and television, while the third bidder, Disney Star, placed just a couple of bids, according to two people familiar with the development.
The winning bid for digital and the rest of the world rights was at ₹3,101 crore, translating to ₹35.23 crore per match, far exceeding the base price of ₹25 crore. Linear TV rights were sold for ₹2,862 crore, or ₹32.52 crore per match, surpassing the per-match reserve price of ₹20 crore. Disney Star clinched the rights for the previous cycle at ₹60 crore per match for both digital and TV rights.
Only three firms—incumbent Disney Star, Viacom18 and Sony Pictures—opted to bid for the rights.
Cette histoire est tirée de l'édition September 01, 2023 de Mint Mumbai.
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