Relationships: When attraction met social evolution

Some of the most loved rom-coms imply that opposites not only attract, but create magical love stories.

- Deepti Chandy

The reserved bookworm falling for the socialite, the glass-half-full optimist drawn to the enigmatic realist—these unlikely pairings make for irresistible on-screen chemistry.

But in reality, do contrasting personalities stand the test of time? Attraction is often based on differences. We are attracted to the unfamiliar, the novel, the qualities that feel new and exciting. This is why the idea that 'opposites attract' holds popular belief.

However, over time, the very differences that once fascinated us can become sources of friction. This paradox is central to many relationship challenges.

Jeevansathi's Modern Matchmaking Report 2025 revealed shifting priorities in choosing a partner, with men valuing love and romance (47%) and women prioritizing compatibility (39%). This reflects evolving relationship priorities, with emotional connection and shared value systems playing a crucial role in deciding who you spend your life with.

Other factors include evolving gender roles and expectations, the growing importance of emotional fulfillment, and a desire for deeper meaningful connections that go beyond superficial attraction. As society evolves further, these preferences indicate a move towards relationships that are not just based on love and romance, but on mutual respect, understanding and a strong foundation for life-long happiness.