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Print ads down 2% sequentially, 11% y-o-y in Sept qtr
Mint Mumbai
|December 30, 2023
Print advertising volumes fell 2% sequentially, and 11% from a year ago during the July-September period, despite a rise in the number of advertisers to around 58,400.
According to TAM Media’s AdEx unit report, services sector emerged as the top spender in July-September, accounting for a 16% share of the print ad volumes. Services was at the second spot in April-June.
Top 10 sectors accounted for 82% of ad space during this period. For the first time, computers were among the 10 most advertised sectors, claiming a 2% share in the third quarter of 2023-24.
Denne historien er fra December 30, 2023-utgaven av Mint Mumbai.
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