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'Pink' gin maker Samsara plans to enter new categories, mkts

Mint Mumbai

|

October 27, 2023

Spaceman Spirits Lab Pvt. Ltd, the owner of the Samsara gin brand, which started operations in 2020-21, plans to expand by venturing into new categories, introducing variants, and extending its reach across the country.

'Pink' gin maker Samsara plans to enter new categories, mkts

The Delhi-based company intends to add seven more states to its distribution network from the current eight states, with the likes of Telangana and Uttar Pradesh on the list. The company is also planning to enter four international markets, including Thailand, Singapore and Vietnam, this year.

The company is already present in the United Arab Emirates (UAE), Oman and Canada.

Currently, all its gin formulations are produced in Goa through a contract manufacturer. Its ‘pink’ gin, infused with rose petals and strawberries, has gained popularity, especially after initiating its business with ₹3 crore funding from friends and family.

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