JSW eyes new energy vehicles

While the focus is on electrification, JSW MG also plans to introduce a new internal combustion-engine model

- Alisha Sachdev

JSW MG Motor India, a leading player in the country's burgeoning electric vehicle (EV) market, anticipates that 65-75% of its future sales will come from new energy vehicles, including EVs and hybrids. The company is doubling down on its ambition to establish itself as a "new energy vehicle first" automaker, even as it continues to cater to the internal combustion engine (ICE) segment to address broader market demands.

Speaking to Mint, Parth Jindal, director, JSW MG Motor India and Rajeev Chaba, chief executive Emeritus said that the company's EV penetration currently stands at an impressive 70% of monthly sales, a figure they aim to sustain as volumes expand.

"We are a new energy vehicle-first company," Jindal said. "Our vision is to maintain the proportion of new energy vehicles in the range of 65% to 75% as our overall sales increase. While we will continue launching ICE vehicles, our primary focus is on the EV, hybrid and plug-in hybrid segment."