Amazon India may roll out recyclable paper packaging

The move is part of the company's broader effort to eliminate plastic delivery packaging

- Suneera Tandon

 Amazon may consider bringing several global innovations to India for manufacturing sturdy recyclable paper packaging as the e-commerce company works to reduce the use of plastic across its deliveries.

The move is part of the company’s broader effort to eliminate plastic delivery packaging.

The e-commerce firm has been researching and experimenting for years to find solutions to deliver products to customers with paper.

Its fulfilment centre in Euclid, Ohio, was the first in the US to replace plastic delivery packaging with paper packaging solutions that are curbside recyclable. “By rebuilding existing machines to use paper instead of plastic, creating durable and flexible paper packaging, improving made-to-fit technology, and transitioning from plastic air pillows to paper filler, the team enabled the Euclid fulfilment centre to transition fully to paper packaging," the company said in an October blogpost on eliminating plastic packaging.

Given the size and scope of a market like India where e-commerce adoption is rapidly increasing, the company is in active conversations with the local team to bring such technology into India.