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Streaming platforms push annual plans for value-conscious Indians
Mint Hyderabad
|February 05, 2025
Despite American companies such as Netflix billing consumers only monthly and not annually, and the model gaining wide acceptance in the West, Indian audio and video streaming platforms continue to believe in the long-term viability of annual subscriptions for value-conscious Indians while offering multiple options to secure customer interest.
After their monthly subscription if they don't find the content interesting," said Nitin Gupta, chief content officer of Chaupal, a platform specializing in Punjabi, Haryanvi and Bhojpuri content. Chaupal, as an OTT platform, offers monthly and yearly subscriptions, he added.
Denne historien er fra February 05, 2025-utgaven av Mint Hyderabad.
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