Streaming platforms push annual plans for value-conscious Indians

Despite American companies such as Netflix billing consumers only monthly and not annually, and the model gaining wide acceptance in the West, Indian audio and video streaming platforms continue to believe in the long-term viability of annual subscriptions for value-conscious Indians while offering multiple options to secure customer interest.

- Lata Jha

After their monthly subscription if they don't find the content interesting," said Nitin Gupta, chief content officer of Chaupal, a platform specializing in Punjabi, Haryanvi and Bhojpuri content. Chaupal, as an OTT platform, offers monthly and yearly subscriptions, he added.