Samsung Electronics Philippines launches Business Experience Studio and SmartThings Home

Samsung has recently showcased how their connected innovations can help propel businesses towards the future with the inauguration of its Business Experience Studio and SmartThings Home Showroom.

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In 2024, KPMG Global Tech Report showed that 87% of organizations on average have successfully adapted technology to boost their profits over the last 24 months. This digital transformation was supported by government initiatives such as the e-Goverment Master Plan, as well as the increasing investments made by private sectors towards technology.

“Our goal is to empower every sector with innovations that make work smarter, businesses more efficient, and environments more connected,” said Roman Han, President of Samsung Electronics Philippines. “Every industry is operating in an era where speed, efficiency, and connectivity drive growth while also defining competitive advantage. This showroom demonstrates how Al-powered solutions and SmartThings-connected devices can come together to deliver meaningful solutions for real-world business challenges.”

Samsung’s vision goes beyond hardware, introducing a full ecosystem that connects devices and management systems into a single platform, offering Filipino enterprises the tools to adapt in a dynamic business environment quickly. The Business Experience Studio features six immersive zones that exhibit how Samsung’s innovations can address sector-specific challenges and strengthen organizational performance.