Tailored ambitions

Free State's designers are weaving dreams into reality, proving that fashion grounded in place and purpose can still reach global runways

- S'bo Gyre

Being a city kid means I have a globalised perspective on a lot of things. Although I have a pro-African stance on most matters, admittedly, this can tend to end up as ideological rather than manifest in my lived experiences. This is true of my fashion preferences.

From silhouettes to fabrics, designers to trends, my gaze feels a tad influenced by those beyond the borders of Mzansi.

Now, is this a bad thing? Not at all. (Shhhhh, don't call me out if I'm self-soothing here.) Since the boom of global trade centuries ago, the intersectionality of cultures has metamorphosed what were once foreign customs into a melting pot of expressions with threads stretching from Shanghai to Bloemfontein.

That said, it came as no surprise to me to learn of the Asian and European influence on Basotho culture, and now modern-day Free State, through the introduction of textiles such as cotton and indigo-dyed fabrics in the 16th century.

This put into perspective the global ambitions of the Free State Fashion Week (FSFW). The showpiece event is taking place on 12 and 13 September, with the FSFW Women's Day Business and Fashion Fest taking place on Women's Day at the Bloemfontein City Hall.

With Miss Universe 2019 Zozibini Tunzi set to host the event, a performance by Ami Faku and a guest appearance from media personality and musician Unathi Nkayi, the City of Roses is set to bloom brighter than usual.

FSFW not only highlights fashion and trendsetting styles, but also promotes cultural heritage, creativity and diversity.

"I think our style is raw and our distinct flavour in the fashion industry is shaped by the province's cultural heritage, natural beauty and creative spirit," Free State upcoming designer Shirley Magqaza says.