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Fashion students stitch victory with tribute to women's football greats
Lancashire Evening Post
|May 19, 2025
Three fashion students have won a Graduate Fashion Week (GFW) award for a project exploring the legacy of women's football pioneers, the Preston-based Dick, Kerr Ladies, writes Lyndsey Boardman.
The final year UCLan fashion promotion with marketing students; Megan Lomax, Grace Shorrock and Kayleigh Atkinson, used the inspirational story of one the most successful women's football team ever to explore "the female gaze in women's sport" for the competition.
They were asked to create a marketing campaign to align with a planned concept store that will provide a home for female-led businesses who are designing products and experiences specifically for women who play sport.
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