Fashion students stitch victory with tribute to women's football greats

Three fashion students have won a Graduate Fashion Week (GFW) award for a project exploring the legacy of women's football pioneers, the Preston-based Dick, Kerr Ladies, writes Lyndsey Boardman.

- by Post Reporter

The final year UCLan fashion promotion with marketing students; Megan Lomax, Grace Shorrock and Kayleigh Atkinson, used the inspirational story of one the most successful women's football team ever to explore "the female gaze in women's sport" for the competition.

They were asked to create a marketing campaign to align with a planned concept store that will provide a home for female-led businesses who are designing products and experiences specifically for women who play sport.