FANCYTECH HELPS BRANDS MARKET EFFICIENCY AND IMPACT

William Li, CEO, FancyTech explains how commitment to deep personalisation helps the GenAl company — purpose-built for marketing solutions — tick

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FancyTech is a GenAl company that is purpose-built for marketing. From creation to publication, we deliver final results that are both efficient and impactful. Our Al service enables marketers to have brand-specific AI engines that learn from a brand's own assets, tone, and design language — producing on-brand, high-performing visual content at scale.

What sets us apart is our commitment to deep personalisation, which isn't possible without AI. We don't do generic visuals.

Our technology empowers brands to create differentiated assets for every touchpoint and customer segment, delivering a consistent, high-quality, yet tailored experience to its customers.

Your platform now serves over 1,000 brands across more than 10 countries. Can you walk us through some concrete ways clients like Adidas, Landmark, or Lazada are using FancyTech to transform their content production and marketing operations?

While we can't disclose specific client names due to confidentiality, we can share how brands use FancyTech to streamline content marketing and boost performance.