DESIGN SUCCESS IN A SHIFTING STYLE LANDSCAPE

Interior design leaders must evolve fast to stay relevant, profitable

- By Sankar Sri Pillai, Head of Content, Supplements & Contract Publishing

Change can be constant and unforgiving in the world of interior design, where what is considered cutting-edge can very quickly become passé. For business leaders in the design space, this fluidity presents both challenges and opportunity. The key to staying ahead lies in adaptation, in being alert to aesthetic shifts, embracing technology, and refining business models to meet evolving client expectations.

TRENDSPOTTING WITH PRECISION

Successful interior design businesses don't just follow trends, they anticipate them. This demands a blend of market research, cultural awareness, and a finger on the pulse of shifting consumer behaviour. Today's clients are savvier, more environmentally conscious, and deeply influenced by digital platforms that showcase global design perspectives. Leaders must embed trend forecasting into their strategy and treat it as a non-negotiable business function. This means keeping an eye on everything from colour palettes and material innovations to spatial psychology and the growing demand for sustainable solutions.

DIGITISATION AND DESIGN TECH