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Ad spot rates for IPL final surge by 30%
Financial Express Mumbai
|June 03, 2025
As Royal Challengers Bengaluru take on Punjab Kings in the Indian Premier League (IPL) final on Tuesday, broadcaster JioStar is cashing in on advertiser frenzy.
Ad spot rates are up by over 30% compared to last year's finals, with JioStar nearly selling out its ad inventory.
A 10-second TV ad spot is around ₹25 lakh, while digital rates are up by 20-30% to ₹400 per mille (thousand impressions). The demand is unprecedented, say industry observers. At the start of the season, FE had reported that JioStar was eyeing an ad revenue of ₹5,000 crore this season, around 20% higher than the estimated revenues of ₹4,000-4,200 crore last year across TV and digital. Media estimates indicate that the broadcaster may close this season with ₹4,700-4,800 crore.
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