मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
Ad spot rates for IPL final surge by 30%
Financial Express Mumbai
|June 03, 2025
As Royal Challengers Bengaluru take on Punjab Kings in the Indian Premier League (IPL) final on Tuesday, broadcaster JioStar is cashing in on advertiser frenzy.
Ad spot rates are up by over 30% compared to last year's finals, with JioStar nearly selling out its ad inventory.
A 10-second TV ad spot is around ₹25 lakh, while digital rates are up by 20-30% to ₹400 per mille (thousand impressions). The demand is unprecedented, say industry observers. At the start of the season, FE had reported that JioStar was eyeing an ad revenue of ₹5,000 crore this season, around 20% higher than the estimated revenues of ₹4,000-4,200 crore last year across TV and digital. Media estimates indicate that the broadcaster may close this season with ₹4,700-4,800 crore.
यह कहानी Financial Express Mumbai के June 03, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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