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Reliance brings Shein back to India
Financial Express Kochi
|February 03, 2025
RELIANCE RETAIL HAS launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.
Reliance launched the app on Saturday morning, said a person with direct knowledge of Reliance's launch plans. The firm did not announce the launch. Neither parent Reliance Industries nor Shein responded to requests for comment outside of business hours.
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FLERE HISTORIER FRA Financial Express Kochi
Financial Express Kochi
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