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Reliance brings Shein back to India

Financial Express Kochi

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February 03, 2025

RELIANCE RETAIL HAS launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

- Dhwani Pandya

Reliance launched the app on Saturday morning, said a person with direct knowledge of Reliance's launch plans. The firm did not announce the launch. Neither parent Reliance Industries nor Shein responded to requests for comment outside of business hours.

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