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BECAUSE & EFFECT
Daily Star
|January 21, 2025
Hypnotist Paul reveals secret word to get people to do what you want
THE secret to persuading people to do what you want is using the word "because", TV hypnotist Paul McKenna has claimed.
The 61-year-old, who has helped with everything from weight loss to smoking and phobias, said that if we give folk a reason why something needs to happen it can improve the "chances" of manipulating them.
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