Interest in striker Isak is powered by the Reds' achieving top dollar on their outgoings

FORGET last-minute winners, controversial officiating or memorable trophy successes.

- By IAN DOYLE

For some supporters, nothing quite gets the blood pumping and heart racing as much as a transfer.

Focus is inevitably concentrated on those coming through the door, with the excitement over new signings and fresh faces almost always exponentially greater than that of watching a player leave.

There are, of course, some notable exceptions, such as the furore on Tyneside that continues to be sparked by wantaway Newcastle United striker Alexander Isak and Liverpool's ongoing interest in the 25-year-old.

Sales, though, generally just aren’t as sexy as signings.

But an ability to gain top dollar for players deemed surplus to requirements or who see their future elsewhere is almost as important a trait as the ability to recruit.

And Liverpool, with sporting director Richard Hughes spearheading transfer business, are once again underlining they are among the market leaders in generating income.

The latest such move is that of 19-year-old winger Ben Doak, who is joining Bournemouth for £25million.